About Us
Our aim is to produce path-breaking films, supporting and promoting artists worldwide; releasing music, organizing tours for performances and securing press coverage for the acts signed to the label and generate profit and long-term gains through royalties, ticket sales, merchandising and other revenue streams.
That apart, our Musical Band (The Band of Santana) with 10 extremely talented musicians will be focusing on creation of fresh and original tunes.
With its highly experienced team from the industry Sanan Production Company is planning to take full advantage of the industry’s phenomenal on-going growth. The expertise and entrepreneurial temperament of Sanan Production Company provides an attractive opportunity for investors to profit from a truly innovative emerging growth company with tremendous potential in the industry.
In the rapidly expanding entertainment market, quality scripting and production, melodious music, advertising production, training, event management and proper execution of all the above are the key factors that differentiate the jewels from stones.
Sanan Production Company was formed in 2008 by Mr. Santosh Bajpai to provide a broad range of services for the entertainment industry. We provide the following services:
The Road Ahead
Sanon Production Company plans to produce interesting, entertaining, music and shows on a variety of well-researched topics proven to be commercially viable in the industry.
The company will produce those programs guaranteed distribution to a widespread audience through pre-sale contracts with Major Distributors.
By spreading the product line across several different worldwide markets, and releasing them through multiple windows of distribution, the Company will effectively minimize risk and increase the potential success for each series of programs they produce.
The management team of Sanon plans to invest a substantial share of the actual cost for creative services as well as a smaller share of the cost for product development and production through reduced fees for creative services, professional services, and production services.
Our Mission
To excel in the business entertainment production and become the best and first choice for the media houses.
To associate ourselves with the best talent in the industry to create path-breaking works of art that has both artistic and commercial value.
To equip our studio with the best equipment in the world for recording and production of music to provide excellent services to the clients.
To create path breaking media – music, films, advertisements, events for the industry.
To innovate and use latest internet technologies to maximise digital marketing impact on Social Media like Facebook, Twitter, Instagram, WhatsApp, etc.
Our Vision
Our vision is to create a great platform for our Audience
Artists
Singers
Composers and Song Writers.
Indian Entertainment Industry – An Overview
As per 2026
Current Market Size : Estimated at 2.8-3.0 lakh crore, driven by digital platforms, television, and cinema growth.
High-Growth Segments : Digital/OTT, Television & Films lead growth, with OTT and online video being the fastest-growing segments.
Industry Reach & Scale : Over 1,200+ TV channels, 60-OTT platforms, and strong regional content dominance across India.
Over 1,500–2,000 feature films produced annually across multiple Indian languages.
Liberal FDI policies continue across media, entertainment, OTT, and advertising sectors.
Strong government support through regulatory reforms and incentives to boost industry growth.
Music Industry Landscape In India
Size of Recorded Music Market – India (2026)
Indian recorded music industry revenue estimated at ₹3,500–4,000 crore, driven mainly by streaming platforms.
Film & regional music continue to dominate, contributing ~65–70% of total industry revenues.
Rapid growth of digital streaming & subscriptions has increased demand for independent and non-film music, especially among younger audiences.
Physical – Digital Split (2026)
- Physical: ~5%
- Digital: ~95%
Digital Advertising Growth in India (2026–27)
2026–27 Market estimated to be INR 80,000 crores :-
The online advertising market in India is projected to reach ₹80,000 crore by March 2027, growing from ~₹10,000 crore in 2018, reflecting strong double-digit growth over the years.
The Internet's share in total advertising revenue is expected to rise significantly, contributing over 60% of total ad spends by 2027, according to industry forecasts.
Online advertising, which was ₹10,000 crore in 2018, could grow nearly 8-fold in less than a decade, maintaining a compound annual growth rate (CAGR) of ~15%.
